Our Blog

The official Motribe blog, written by the founders

April 13

At Motribe we like having fun with code and we love solving problems.  One problem that we keep coming up against is the need for a light-weight and technically hands-off solution for device detection.  To put it another way, something we think bothers our clients all the time is how to have one single URL for a marketing campaign without getting all technical.  That’s why we built Campaign Router and are now making it available to everyone.

Campaign Router is a simple way for marketers and advertisers to promote one web address across many different devices and be sure that all users have a good experience when they land.

The typical situations when you would want to use a service like Campaign Router are:

In addition to these scenarios, you may also want reporting and analytics that will tell you what devices people are using when they respond to your campaign.

Here is a list of the core Campaign Router features for launch:

Its a simple idea for simple problems and we know there are many other ways to do the same thing.  This is how we chose to solve the problem for ourselves a few times and we liked the way it works enough to make it available to everyone else.

Give Campaign Router a whirl and tell us what you think.