At Motribe we like having fun with code and we love solving problems.  One problem that we keep coming up against is the need for a light-weight and technically hands-off solution for device detection.  To put it another way, something we think bothers our clients all the time is how to have one single URL for a marketing campaign without getting all technical.  That’s why we built Campaign Router and are now making it available to everyone.

Campaign Router is a simple way for marketers and advertisers to promote one web address across many different devices and be sure that all users have a good experience when they land.

The typical situations when you would want to use a service like Campaign Router are:

• You are linking to a Facebook tab but want a mobile-friendly version of the same page.  Many campaign managers are unaware that Facebook tabs and apps are not viewable on mobile, so this is a good workaround for that problem.
• You have a web site on one hosting provider and a mobile site on another, and you don’t have the technical skills to do proper device detection
• You have a mobile app alongside your web site so you want users with smartphones to land on the app download page and desktop users to see your home page
• You’re doing a media campaign (radio, TV, print) and you want to promote one brand URL but have the landing pages look different for different device categories

In addition to these scenarios, you may also want reporting and analytics that will tell you what devices people are using when they respond to your campaign.

Here is a list of the core Campaign Router features for launch:

• Set up landing pages for each major device category (smart phone, feature phone, desktop, tablet, other)
• Add the sizzle by using your own custom domain
• Organise multiple URLs into campaigns and accounts
• Multiple users per account so everyone can see what is going on
• Analytics showing click-throughs by device category, device models and web browsers
• Simple payment with Paypal and affordable pricing

Its a simple idea for simple problems and we know there are many other ways to do the same thing.  This is how we chose to solve the problem for ourselves a few times and we liked the way it works enough to make it available to everyone else.

Give Campaign Router a whirl and tell us what you think.