The official Motribe blog, written by the founders
Posted by: Vincent Maher
At Motribe we like having fun with code and we love solving problems. One problem that we keep coming up against is the need for a light-weight and technically hands-off solution for device detection. To put it another way, something we think bothers our clients all the time is how to have one single URL for a marketing campaign without getting all technical. That’s why we built Campaign Router and are now making it available to everyone.
Campaign Router is a simple way for marketers and advertisers to promote one web address across many different devices and be sure that all users have a good experience when they land.
The typical situations when you would want to use a service like Campaign Router are:
In addition to these scenarios, you may also want reporting and analytics that will tell you what devices people are using when they respond to your campaign.
Here is a list of the core Campaign Router features for launch:
Its a simple idea for simple problems and we know there are many other ways to do the same thing. This is how we chose to solve the problem for ourselves a few times and we liked the way it works enough to make it available to everyone else.
Give Campaign Router a whirl and tell us what you think.