by Robyn Hobson, Motribe Mobile Brand Specialist It’s no secret that mobile is the weak link in the Facebook chain, as was extensively highlighted in the recent IPO filings. Facebook’s painfully slow acknowledgement of mobile, its failure to monetise its mobile users, and its unwavering focus on web have left the company in an awkward [...]
by Nic Haralambous, Motribe CEO Slowly but surely, as more branded devices are added to their respective stables, Google and Apple are tying their customers into owning their entire ranges. What’s next? Apple Mobile and Google Mobile, I believe. For me, the discussion point moves around how both Apple and Google are tying you into [...]
Vincent Maher, CTO of Motribe, discusses some of the failings of the responsive design trend, and smack-talks Silicon Valley myopia. There’s been talk in the Valley over the past year about this new thing called ‘responsive design’, which will supposedly – and magically – dispense with all your mobile branding woes by ‘fixing’ the problem [...]
What does a mobile brand specialist do? In a nutshell, I help brands understand the importance of a mobile solution that works for both them and their audience. I work with them to find that solution, and am involved in the entire process from strat to finish. See what I did there? How long have [...]
by Nic Haralambous, Motribe CEO Speculation around the future of BlackBerry manufacturer RIM is rife. And though most of the news of RIM’s demise is coming from the US – a smartphone-saturated market – I believe what’s really going to happen with RIM is not a death, but something more like a double reincarnation. Adapt or [...]
by Nic Haralambous, Motribe CEO Should mobile operators be ‘dumbpipes’ or ‘smartpipes’? This was the topic being debated at a recent VAS Africa conference that I attended, and here’s what came out of it. Dumbpipe or smartpipe – what’s the difference? In the context of mobile operators, a dumbpipe refers to an operator that provides its [...]
JudgeME On 5 March we launched JudgeME on MXit. JudgeME is a fun – and anonymous – way to discover other MXit users. Since its launch, 1.3 million users have installed the app, more than 320 000 photos have been uploaded, and 9.7 million judgments have been handed down. The app continues to provide the [...]